BKNG Booking Holdings Inc.
Nasdaq · Industrials · Transportation Services · Market cap $124.4B · $159.02 on 2026-10-02
Buy (Payback/Ten Cap)Tier BDetailed (TTM)
Price moves
1 week-3%
1 month-18%
3 months-14%
6 months-5%
YTD-28%
1 year-27%
Off 52w high-29%
52w range$150–$225
Price and total return
PriceTotal return (dividends reinvested)
Show year-end values
| Year | Price | Dividend-adjusted |
|---|---|---|
| 2016 | $58.64 | $57.28 |
| 2017 | $69.51 | $67.90 |
| 2018 | $68.90 | $67.30 |
| 2019 | $82.15 | $80.25 |
| 2020 | $89.09 | $87.03 |
| 2021 | $95.97 | $93.75 |
| 2022 | $80.61 | $78.74 |
| 2023 | $141.89 | $138.60 |
| 2024 | $198.74 | $195.86 |
| 2025 | $214.21 | $212.68 |
| 2026-10-02 (latest) | $159.02 | $159.02 |
Dividend-adjusted values are back-adjusted to today's price: the gap to the price column is the value of dividends reinvested since then.
Ten Cap
$122
$122
Buy (MOS)
$138
$138
Payback Time
$193
$193
Sticker
$277
$277
Price
$159
$159
Valuation
| Buy (MOS) 50% of Sticker | $138.28 | -13% |
|---|---|---|
| Ten Cap 10× owner earnings | $121.98 | -23% |
| Payback Time 8-year FCF payback | $192.56 | 21% |
| Sticker Rule #1 intrinsic value | $276.56 | 74% |
| Windage growth g | 15.0% | |
| Future P/E (min 2g, 10y median) | 30.0× | |
| P/E · 10y median | 17.2× | 30.2× |
| EPS TTM 2026-06-30 | $9.22 | |
| FCF yield | 7.7% | |
| Dividend (TTM) · yield | $1.64 | 1.0% |
| Total return per year, dividends reinvested · 5y · 10y | 11.2% | 10.6% |
| Revenue · net income last FY | $26.9B | $5.4B |
Big Five 11/15 tests ≥10%
| 10y | 5y | 1y | |
|---|---|---|---|
| ROIC | 29% | 41% | 62% |
| Sales growth | 11% | 32% | 13% |
| EPS growth | 13% | 158% | -4% |
| BVPS growth | – | – | – |
| OCF growth | 11% | 156% | 13% |
| Debt payoff (yrs of FCF) | 1.9 |
Events
-29% off 52w high; next report ~2026-11-03
Next report ≈ 2026-11-03 · SEC filings ·Yahoo Finance
Research
- Rule #1 weekly scout, 4 Oct 2026 2026-10-04