NKE NIKE, Inc.
NYSE · Consumer Discretionary · Rubber & Plastics Footwear · Market cap $50.2B · $33.87 on 2026-10-02
No StickerTier CFiscal-year data · FY2025
Price moves
1 week-5%
1 month-12%
3 months-23%
6 months-23%
YTD-49%
1 year-53%
Off 52w high-53%
52w range$32–$72
Price and total return
PriceTotal return (dividends reinvested)
Show year-end values
| Year | Price | Dividend-adjusted |
|---|---|---|
| 2016 | $50.83 | $44.11 |
| 2017 | $62.55 | $55.00 |
| 2018 | $74.14 | $65.93 |
| 2019 | $101.31 | $91.05 |
| 2020 | $141.47 | $128.35 |
| 2021 | $166.67 | $152.35 |
| 2022 | $117.01 | $108.11 |
| 2023 | $108.57 | $101.60 |
| 2024 | $75.67 | $72.03 |
| 2025 | $63.71 | $62.07 |
| 2026-10-02 (latest) | $33.87 | $33.87 |
Dividend-adjusted values are back-adjusted to today's price: the gap to the price column is the value of dividends reinvested since then.
Payback Time
$12
$12
Ten Cap
$15
$15
Price
$34
$34
Valuation
| Buy (MOS) 50% of Sticker | – | – |
|---|---|---|
| Ten Cap 10× owner earnings − net debt | $14.75 | -56% |
| Payback Time 8-year FCF payback | $11.80 | -65% |
| Sticker Rule #1 intrinsic value | – | – |
| Methods agree price under how many of Ten Cap, Payback, MOS | 0 of 3 | |
| Windage growth g | -5.1% | |
| P/E · 10y median | 16.1× | 33.3× |
| EPS FY2025 | $2.10 | |
| FCF yield | 4.3% | |
| Dividend (TTM) · yield | $1.64 | 4.8% |
| Dividend growth 5y, per year | 8.3% | |
| Total return per year, dividends reinvested · 5y · 10y | -23.5% | -2.4% |
| Revenue · net income last FY | $46.4B | $3.1B |
Big Five 4/15 tests ≥10%
| 10y | 5y | 1y | |
|---|---|---|---|
| ROIC | 22% | 21% | 15% |
| Sales growth | 4% | 1% | 0% |
| EPS growth | -0% | -10% | -3% |
| BVPS growth | 4% | 5% | 13% |
| OCF growth | -2% | -16% | -22% |
| Debt payoff (yrs of FCF) | 2.7 |
Events
Event scan (8-Ks, insider buys, 13Ds) runs for stocks that pass the quality screen.
Discussed on InvestED 4 episodes
- 180 · What Nike's New Campaign Means for Their StockNike's stock fell then rose after a controversial ad, which Phil reads as short-term knee-jerk trading that says little about a strong moat, while Danielle asks whether it signals better marketing, and both agree you should check what a company actually does instead of trusting shortcuts like labels
- 469 · FROM THE VAULT: What Nike's New Campaign Means for Their StockA rerun of [180](180.md) (Sept 2018) with a short new intro from Danielle, so read the original notes for the main ideas. Only what's new is recorded below.
- 103 · Under Armour Stock EvaluationA listener's question about Under Armour becomes a live run through Munger's four filters: it's a comprehensible brand with only an okay moat, a Sticker Price far under the share price and negative free cash flow, so the answer is "not on sale; find a better company".
- 105 · Lululemon Athletica Stock EvaluationPhil and Danielle walk Lululemon through Munger's four filters, using Patagonia and Under Armour as comparisons. A quick "ten times free cash flow" check puts a fair price at about $2.5 billion against a $7 billion market cap, so the answer for now is to wait for a crash.
Radar news and filings, judged against the event rules
Held by: Markel (Tom Gayner) 0.1% of 13F as of 2026-06-30. 13Fs lag up to 45 days and show names, not decisions.