Preview. Written from general knowledge to guide your reading. It's replaced by full study notes once you record this chapter.
What to listen for
- Four case histories of what can go badly wrong: excessive valuation, deceptive accounting and empire-building conglomerates.
- Listen for warning signs that were visible in the reports before collapse.
- Zweig adds modern parallels (Enron-era examples).
- Rule #1 link: the Management M, and why 'the story' needs sell triggers.
Record this chapter
Read it (and Zweig's commentary) aloud, or record your own takeaways afterwards. Then upload the file as ch17.m4a (or ch17-part2.m4a, ch17-commentary.m4a, ch17.txt) to your private ruleone-library repo.